VUSE|VYPE Vape system

Working closely with creative team at CBA London we developed a full suite of photorealistic CGI assets for the British American Tobacco vaping brand VUSE.  Updating their existing asset library to harmonise the materials and lighting used across their wide product portfolio.

With a refreshed visual style the CGI assets were used internally by CBA and went on to become used for eCommerce and packaging that can be seen in stores world-wide.